![]() 4) Evaluate Your Competitorsĭid you know hundreds of websites are competing for the same keywords as you? Look through social media, industry forums, sales team members, and surveys to learn more about your audience. Where do they go or what platforms do they hang out when looking for a solution?.Who do they trust when looking for answers?.What questions do they have about our industry?. ![]() Here are some questions to know your audience better: Here’s an example on how we put together our customer avatar: So defining your audience will help you find what keywords you want to rank for and craft content that speaks to your audience. With personas, you are more likely to create the type of content content that revolves around what your audience wants (which is usually different from what YOU think they want.). You would need to understand how your audience searches online. You may have a customer avatar already, but a successful content strategy needs more than that. Understanding your target audience can help you better understand and solve their problems. The first step in most content marketing campaigns is to start by defining your target audience. Do you need new resources or team members to achieve those goals?.When and how do you plan to hit those goals?.What are the main outcomes you want to achieve from SEO?.To make the above template simple, here are some questions you can ask: increase in traffic, number of qualified leads to sales, sales from qualified leads, and number in monthly business revenue) Metrics: How will you measure the progress of your marketing strategies? (e.g. Strategies: What are the new outcomes you will deliver this year? (e.g., introduce a new product, increase traffic, create a better customer experience, launch new campaigns, offer free resources, etc) Goals: What other objectives must the company accomplish over the next year? How will you achieve the growth: (e.g., new product launch, sell to existing customers, new markets, new customers): Here's a sample template below from CMI on how you can set SEO goals: The KPIs to measure would be an increase in organic traffic, click-through rates, conversion rates, and search engine rankings. You need to know where you want to go so you can create a plan and find out if you've hit those targets.įor example, your SEO goal could be to increase organic revenue by $300,000 over the next 12 months. It is important to define your goals before you launch any SEO initiative. If you want to learn how to do an SEO audit in more depth, check out our SEO Audit Template. Off-page optimization - online presence outside your site, backlinks (number and quality of websites linking to yours).īy looking at these insights, you will know what to look for and who will make the changes.On-page SEO optimization - internal linking, image optimization, anchor text, page title tags, meta description, page content, user experience, and more.Traffic from your keywords and traffic channels.Website analytics (all the data and analytics for your website content). ![]() Things you want to look at in your SEO audit: SEO audits help you know if something is wrong and help you fix it. Your website could have broken links, errors, poor sites linking to your own site, or slow page speed, affecting your SEO. You must find your current performance across rankings and visibility to know where to move forward with an effective SEO strategy. It will be hard to create a plan for the future if you don’t know how your site is performing now on search engine result pages. We have also added an SEO Strategy Template at the end for you to download to implement the steps mentioned in this post. In this post, you will learn how to create a step-by-step process for creating an SEO strategy from scratch. Without an SEO strategy, you won’t know where you’re headed.Ī good strategy helps you, your team, and clients to understand your campaign's long-term goals and how you’ll get there.Ĭreating a data-driven search engine optimization plan can help you rank top positions, increase organic traffic, and generate more sales.
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